First Things First was originally a short text written in 1964. This was updated and republished in 2000 as a design manifesto by Adbusters magazine. This version took a distinctly more political view on the ethical role of the designer and was signed by thirty three prominent designers. This revised version provoked wide ranging comment. I will look at a few of these responses in this review.
Michael Bierut of Pentagram reported that the responce from the design community could be summed up by "thats easy for them to say" and Sarah Forbes criticised its "preachy" tone, however Matt Sour maintained that "it deserves to be remembered as a visionary initiative on the part of America's graphic designers"
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